Microsoft changes its Cortana strategy, drops features

Microsoft announced plans yesterday to alter the digital assistant Cortana right into a software that’s centered on “productiveness” and extra carefully aligned with the corporate’s imaginative and prescient for Microsoft 365.

Cortana, which Microsoft launched in Windows 10 when it launched the working system again in 2015, was designed as a direct competitor to Amazon’s Alexa and Google’s Assistant.

Microsoft built-in Cortana deeply within the working system in an effort to spice up the attain and publicity of Cortana; not the primary time Microsoft tried the technique because it has a monitor document of creating features unique to newer variations of Windows corresponding to DirectX 10 exclusivity in Windows Vista or making the previous Microsoft Edge browser Windows 10 unique.


Microsoft bundled Search and Cortana collectively in Windows 10 which elevated the publicity of the function considerably. It seems that Microsoft’s technique has not pushed Cortana as a lot as Microsoft hoped it will. The firm split Cortana and Search in Windows 10 model 1903.

Microsoft plans to alter Cortana right into a productiveness assistant in Microsoft 365 in future variations of Windows 10. Cortana is modified from a digital assistant that competes with Alexa and Google Assistant to a software that’s extra carefully linked to Microsoft’s personal companies and instruments.

Microsoft notes:

The upcoming replace to Windows 10 will embody entry to a brand new Cortana expertise with an emphasis on productiveness, serving to you shortly discover the data you need throughout Microsoft 365. The new Cortana expertise in Windows 10 features a chat-based UI that provides you the flexibility to work together with Cortana utilizing your voice or the keyboard.

Most of the brand new features of Cortana look like restricted to US-English variations of Windows 10. Cortana will assist customers in higher managing duties and schedules, and to higher concentrate on “what issues with assembly insights”.

Cortana continues to supplied solutions from Bing, set alarms and timers, open purposes, modify settings, and for jokes.

Some features which are presently supported by Cortana will go away, nevertheless. Microsoft mentions features corresponding to controlling music utilizing Cortana, related residence, and third-party abilities specifically. Whether different features will go away as nicely stays to be seen.

Closing Words

Is the change a final try at establishing Cortana as a brand new service? It appears clear that Cortana didn’t meet Microsoft’s expectations; this left Microsoft with choices to drop Cortana totally or attempt to reinvent it to present it one other probability of success.

Now You: What is your tackle the change? Will Cortana be there in two years?

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