NoDisguisedAdsAnymore is a brand new extension for the Google Chrome net browser that modifications the design of advertisements on Google and Reddit to make it simpler to tell apart content material from commercial.
Google has a algorithm for web sites and site owners that use the corporate’s Adsense program; one of many guidelines forbids that content material is formatted to imitate advertisements.
Publishers might not implement Google advertisements in a fashion that disguises the advertisements in any manner. This contains formatting neighboring content material to look just like the advertisements.
Google on the opposite hand modified the show of commercial on the corporate’s search engine considerably in the previous decade. on Google search and natural outcomes look very comparable in 2019. The solely distinguishing issue is a small “advert” reference positioned on the second row of advertisements in the outcomes.
The lack of variations between advertisements and natural outcomes will increase clicks on advertisements actually and the one query is by how a lot.
The Chrome extension NoDisguisedAdsAnymore modifications the formatting of advertisements on Google search outcomes pages and on Reddit to assist customers keep away from these adverts.
The following screenshot reveals a consequence on Google after set up of the extension.
The advertisements are nonetheless there however they’re pale out on the outcomes web page. Some Google customers could also be shocked by the sheer variety of advertisements on Google search outcomes web page.
The extension works on Reddit as nicely and will do the identical to fade out advertisements on the location that look identical to common posts.
The extension has no use for Chrome customers who use content material blockers as ads will not be proven in Chrome if a content material blocker like uBlock Origin is used.
Users who do not thoughts advertisements however need a clearer distinction between commercial and content material might just like the Chrome extension on the opposite hand. It may additionally be helpful for instructional functions to spotlight the ever rising use of advertisements on Google properties.
NoDisguisedAdsAnymore is a specialised extension for Google Chrome that fades advertisements on Google and Reddit. The extension ought to work in different Chromium-based browsers as nicely however I didn’t take a look at that.
Experienced Internet customers might not want the extension to tell apart content material from advertisements. Users who simply use the Internet on the opposite hand might discover this useful.
Now You: What is your take on the extension? Good concept or superfluous?